Berkley PowerBait makes beginner anglers better, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and taste: the exclusive PowerBait formula.

Now available in convenient 80 ml gel tubes, ideal for enhancing your hardbaits, softbaits, or metal lures. Available in various scents and colors, tailored to different fish species and water conditions. PowerBait Gel also adds a UV hotspot to your lure for extra visual attraction.