Every story has a beginning, and this is ours. From the early days when Alfa Fishing Products was found, our focus has been on Arctic desing and innovation. We have been design driven company from the first day the company was found and it will be our driving force also in the future. We want to give fishermen unique and newly thought products that will challenge the way how fishermen will think and see the fly fishing. Good milestone from our way of thinking differently is our desing patented and utility patented 4D- technology to combine fly rod and fly reel together and by doing this fishermen will receive numerous benefits that have not been seen before.